What is the focus of advertising agencies? What is the likely disadvantage of mobile advertising? A. Advertising expenditures by U.S. corporations: Which of the following products is related to the highest advertising spending as percent of sales? Print ads must be identified so they are not confused with editorial matter in ________. ... reminder advertising: Term. Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand? Which of the following is a possible outcome of a sales promotion? For an intermediary, a sales promotion would mean all of the following except. When a previous visitor to Amazon.com returns to the site, the online retailer will instantly have information about that visitor because of the ___________ it placed on the visitor's computer during the first visit. An advertiser cannot use an actor to represent a consumer. D. It tries to keep the product's name before the public. Unlock to view answer. It helps turn potential customers into adopters. Point-of-purchase materials is a sales promotion activity aimed at. This is: In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. Direct competitive advertising focuses on ________. Which of the following is most likely to spend less than 1/10 of 1 percent on advertising as a percentage of sales? A major difference between reminder advertising and pioneering advertising is that: reminder advertising focuses on selective demand while pioneering advertising tries to develop primarily demand Apple has a magnificent glass-enclosed multilevel store in Boston with a Genius Bar staffed with techies who are very knowledgeable about its products. Firms spend an average of only about 2.5 percent of their sales dollars on advertising. Which of the following statements is NOT good advice for a marketing manager regarding media selection? c. Direct-mail advertising offers firms a … It attempts to assign a personality to the brand. Published by MBA Skool Team, Last Updated: January 22, 2018 What is Reminder Advertising? To increase a firm's market share by 20 percent this year. It will encourage deal-prone customers to switch between brands. By 2015, advertising spending in the United States was almost ________ billion. These commercials provided by the manufacturer for local use are an example of: What is the objective of pioneering advertising? They encourage advertising or promoting the firm's products locally. Which of the following is true of the AIDA model of message planning? Sales promotions have increased because of competition in emerging markets. Which of the basic media scheduling patterns would be most appropriate if an advertiser wanted to spread the media’s effects evenly across the duration of the campaign? When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit. b.A high-quality 30-second TV commercial typically costs about $268,000 to produce. They are independent of the advertiser and have an outside viewpoint. They should be more specific than personal selling objectives. 3-D-T has developed a printer that will "print" t-shirts and other simple articles of clothing on demand. It is generally used at the maturity as well as in decline phase of the product life cycle. Which of the following is true of competitive advertising? Which of the following is true about creating the advertising message? Which of the following statements is true of the use of creativity in an advertising campaign? They mimic the look and feel of the platform on which they appear. objectives and situation should determine what specific type of sales promotion is best. To choose the best advertising medium, you have to: A. decide what target market(s) should be reached. Because most advertising is unique, creativity is not enough to break through the clutter. c.There are about 2,000 small commercial production companies in the US. Is the creative approach consistent with that used by the competition? Advertising; Magi a reminder that even as we seek God, God always seeks us ... guide these Wise Men to the true and living God? Advertising spending as a percent of sales dollars is largest for: Advertising spending as a percent of sales dollars is least for ________. A business products company that depends on e-commerce. Focusing a company's advertising on its name and prestige is called ______________ advertising. Which of the following is the WORST example of an advertising objective? Teaser campaigns for a product work best in which stage of the adoption process? Disprove the following theorems. Which of the following problems is a manager most likely to face if he uses sales as a measure of, Sales results offer little guidance or direction to those responsible for planning and developing the, There is a short, often immeasurable, time period between when advertising is run and when sales, No internal-environmental variables have any significant influence on sales results. In the United States, which of the following has the power to control unfair or deceptive business practices, including deceptive advertising? When an advertiser pays a fixed amount (e.g. To Inform 2. What is the role of GPS (Global Positioning System) in mobile advertising? In a scenario where the market is not showing any signs of growth, what is the likely role of sales promotion? Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, University of California, Irvine • MGMT 190. Review Test Submission_ Midterm Exam - Spring 16 (1) MKT. *** 21) Which of the following is true as a difference between digital media advertising and TV advertising in the United States? Because consumers are becoming less and less price-sensitive, the use of sales promotion is increasing. Identify the correct statement about sales promotion activities. Ad spending for television in the U.S. in 2015 was about: Ad spending for radio in the U.S. in 2015 is about: Ad spending for magazines in the U.S. in 2015 was about: Which of the following advertising media would be best for achieving the widest reach? True False 109.More money (in the U.S.) is spent on advertising than on sales promotion. Happy New Year! Does the creative approach use a dramatic execution style? Regarding advertising, the Federal Trade Commission: A. can require firms to run corrective ads. The main objective of ADM's television commercials is to build goodwill for the company and to improve relations with current and prospective shareholders. Unlock to view answer. But from that information, the channel is going out of its way to teach people about three core aspects: mindfulness, re-invention, and play. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? Regarding the selection of good advertising media, which of the following is the best advice? Direct-mail advertising is the top-ranked advertising medium used today. Identify the incorrect statement about sales promotions. For each of the following statements decide whether it is true (T) or false (F). This is an example of ________ advertising. Merchandising aids and promotional allowances are sales promotion activities aimed at. They may be aimed at a firm's own employees. The approach in which producers and intermediaries share the cost of ads in local media is called ________ advertising. Also, print product claim and reminder ads must include the following statement: "You are encouraged to report negative side effects of prescription drugs to the FDA. Which of the following is true about sales promotion? Which of the following is true of reminder advertising? a way for a producer to get more promotion for its advertising dollar. The _____ type of competitive advertising aims for immediate buying action. E. 44) The Zavyr Corporation, a manufacturer of electronics products, is planning to release a new product into the market. This preview shows page 29 - 33 out of 34 pages. Q 155 Q 155. Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are called ________. ADM is engaged in: Which of the following is NOT a concern in selecting the advertising media to use? In the United States, the federal regulatory agency that has the power to control deceptive advertising and require corrective advertising is the: A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. A wholesaler switches between brands as he is attracted by price deals and promotion. This is: An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"-and specifically named the directly competitive trucks. A) Advertising is unsuitable for explaining any new features that a product might have. This is an example of: Boomerang, Inc. has created a truly new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. When considering the advertising medium of outdoor and cinema, which of the following advantages and disadvantages apply? Consider the following scenario: You create a meeting request in Microsoft Outlook. What is the objective of competitive advertising? a.Copywriters are responsible for creating the text portion of the messages in advertisements. reminder advertising: Advertising _____ define the task that advertising must accomplish with a specific target audience during a specific period of time. Sales results are affected by no marketing-mix variable other than price and promotion. Free. Which of the following scenarios illustrates how sales promotion can erode brand loyalty? In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. Which of the following types of advertising is most appropriate for the awareness stage of an advertising campaign? Answers: It attempts to assign a personality to the brand. What is the first job of an advertisement? C) It is much less expensive than a flighting schedule. Which of the following is the least appropriate advertising objective? _________ are countries that limit the use of cartoon characters in advertising to children. tries to keep the product's name before the public. Which of the following disadvantages would most likely affect this campaign? They are specialists in planning and handling mass selling details. Maintain Customer Relationship 60) In its advertisements, Timex promotes its affordable and sturdy watches. Sales increase during the period of the promotion and then remain at a higher level than they were at the start of the promotion. objectives A supermarket manager should use ______________ advertising to increase store traffic during the middle of the week. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. true of the product class and the product? 165. "Target the mass market whenever possible.". Which of the following advertising objectives is the best example of a specific advertising objective? "We want our TV ads to really promote the product.". to develop selective demand-to affect future buying decisions. A. the ad agency that created the ad could share responsibility in any action brought by the FTC. In the U.S., jewelry stores spend about ______ percent of their sales dollars on advertising. When an advertiser pays a fixed amount (e.g. Which of the following is true about measuring the effectiveness of advertising? Industrial customers who lack the resources to attend in-person trade shows. Planning for mass selling involves strategy decisions about: A. what is to be said to the target customers. "We want 35 percent of our target customers to be aware of our new product within the next two months.". Which country limits the use of political ads on TV? Very targeted, good detail, good "pass along," but inflexible and long lead times. Effectiveness of an advertising medium depends on all of the following except. https://quizlet.com/305916004/mk-303-chapter-15-flash-cards Which of the following digital advertising does not work for brand building and is considered unsuitable for large firms? When a firm offers advertising allowances to firms further along in a channel, what is the likely benefit it gets? Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere. A meeting reminder is set unexpectedly when you send an email message to an Exchange Server user Symptoms. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called ________. What type of advertising does it adopt? Which of the following advertising tries to develop goodwill or improve an organization's relations with various groups? True False 110.Producers of consumer packaged goods typically stop using sales promotion when their product-markets mature. Which of the following would most likely be the reason for FRI Phones Inc.'s decision? So, personal computer advertising used to be ________ advertising in market introduction, but is now ________ advertising in market maturity. It refers to what is to be communicated by the words and illustrations. Which of the following is the LEAST appropriate advertising objective? A producer of country music CDs pays a share of local retailers' costs to get them promote its new releases. A. Pick the correct statement about sales promotion. Reminder advertising is used by primarily by established brands or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns. Apparently, in addition to having the agency purchase media, she wants an agency to help. ... for the following advertising objectives: a.informative ads b.comparative ad c.reminder ads. B) Sales calls are more economical than reminder advertisements. High market share and good market potential, Low market share and good market potential, High market share but not a good market to advertise in, High market share with required monitoring for sales decline. It develops primary demand for a product category. A virtual trade show in the farm equipment industry would most likely be targeted to which of the following? It has technical limitations with bandwidth and data transfer. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. B) It reduces a firm's need for public relations. These are all examples of _____ appeals. School For Business Finance And Entrepreneurship, California State University, Dominguez Hills, Advertising and Promotion MGT. ADM does not make products that are typically sold to final consumers; it makes business-to- business products. Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill? True False . In the United States, producers of sporting and athletic goods spend about ________ percent of their sales dollars on advertising. It is not applicable for generic consumer products. Sears advertises its "DieHard" auto batteries as "even better than your original battery." Which of the following observations about advertising agencies is FALSE? Which of the following would be a type of advertising used in the evaluation and trial stage of the adoption process? Does the creative approach create a segmentation base? Point-of-purchase ads for a product work best in which stage of the adoption process? Essay . expecting the promotion to go on forever. When measuring advertising effectiveness, which of the following is true? Test Exam 1-Chapters 1-7.docx, University of Texas, Dallas • MARKETING MKT 6301, University of Management and Technology • MKT 100, School For Business Finance And Entrepreneurship • MKT advertisin, California State University, Dominguez Hills • MKT 352. audience than advertising that is flexibile and artistic. However, ADM is a major advertiser on news and public affairs programs that appear on national television networks. The promotion blend for the new product probably should emphasize ______________ during market introduction. In the U.S., grocery store retailers spend about ______ percent of their sales dollars on advertising. This is an example of. Creative advertising that lacks flexibility and artistic value may have a greater impact on the target. a. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called: The small file, placed on the computer of a customer who visits a website, which helps to track the customer and infer the customer's interests is called a(n) ________. The digital advertising that can stimulate viral with its wide reach and can be narrowly targeted at relatively low cost is ________. "We want our advertising to create favorable word-of-mouth promotion for our product.". Which of the following is true of native advertising? How should the advertising objectives of a firm be? Ad agencies often have access to their client's confidential information, increasing the, Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. Using advertising to develop selective demand: may become necessary as a firm's product moves through its product life cycle. A. Which of the following is NOT an advertising decision? Which of the following sales promotion activities is aimed primarily at a company's own sales force? This is an example of ________ advertising. A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. Question: For Each Of The Following Statements Decide Whether It Is True (T) Or False (F). To Persuade 3. Be sure the media match your target market.". It refers to the promotion activities that stimulate interest, trial, or purchase by final customers. 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